How to add a price list to your business website

Most people want a price before they call. A clear price list on your website saves you the same five questions on WhatsApp every day, and the people who do message you already know what to expect.

Updated 2026-11-09

Should you show prices at all?

Many owners worry that showing prices sends customers to a cheaper shop. In practice, people who cannot find a price often message several businesses and go with whoever replies first, or skip the ones that look expensive. Showing prices brings you people who are ready to pay them.

If a job really depends on the size or the material, as with AC repair, interiors, tailoring or events, give a starting price and say what changes it. "Bridal makeup from ₹12,000; with hair and draping ₹16,000" is far more useful than "Call for price".

How to write a price list people can read

Group services under clear headings, in the order people usually ask
One service per line: the name, a few words on what it includes, the price
Use ₹ and round numbers: ₹499, ₹1,200
Show the duration or quantity: 45 minutes, per sq ft, per month, per visit
For packages, say what is in them and what it costs if bought separately
Say once whether prices include taxes, visiting charge or materials

Prices that change

Write "from" prices for jobs that vary, and the main things that change the price
For seasonal or offer prices, write the end date: "Diwali offer till 5 November"
Update the website the same day you change prices, and remove ended offers
If you have branches with different prices, give each branch its own list

Mistakes to avoid

A photo of a printed rate card: hard to read on a phone and Google cannot read it
Prices that do not match what staff say on the phone
Hidden extras that appear only at the bill
A long list with no headings; people give up scrolling

Turning the price list into enquiries

Put a WhatsApp button next to each group or service with a ready message: "Hi, I want to know about the Hair Spa, ₹1,200." The customer does not have to type, and you know exactly what they are asking about. An AppCub website has no cart or booking form, so WhatsApp and call buttons are how people act on the prices.

With AppCub

Paste your rate card as text in the chat, or attach a clear photo and ask AppCub to type it out; then check every number. Say: "Make a Prices page with these groups, durations and prices, a note that prices include GST, and a WhatsApp button for each group." To change one price later, ask in the chat or click it on the page.

Questions

Should I show prices on my website?

Usually yes. People who see prices before they call are more ready to book. Use starting prices where a job varies.

How do I show a price that depends on the job?

Write a "from" price and what changes it, such as size, material or distance.

Should prices include GST?

Say clearly whether they do. Ask your CA what you must show on prices and bills.

Can I show offer prices?

Yes, with the end date. Remove the offer from the website when it ends.

Can customers pay from the price list?

Not on an AppCub website; it has no payments. Show your UPI QR code and confirm on WhatsApp, or make an app.

Should I upload my rate card as a photo?

Text is better: it fits a phone screen, Google can read it, and one price is easy to change.

Make yours with AppCub

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