How to make a website for a boutique

People choose a boutique for its own style and its stitching, so before they visit they want to see your designs, the kind of work you do and how long an outfit takes. A small website works like a lookbook: it shows the outfits you are known for and sends a bride or a mother of the bride to your WhatsApp to discuss her outfit.

Updated 2026-11-09

What people look for on a boutique website

Photos of outfits you have designed and stitched: suits, lehengas, blouses, gowns, kids' ethnic wear
What you do: ready designer pieces, stitching to measurement, or both
Starting stitching charges, such as a blouse from ₹800 or a lined suit from ₹1,200
How many days an outfit usually takes, and how early to come for a wedding order
Whether customers can bring their own fabric
The embroidery and handwork you are known for, such as zardozi, gota patti or chikankari
That fittings and trials happen at the studio, and whether you see customers by appointment

The pages your website needs

Home: Your style in one line, a few signature outfits, the turnaround time and a WhatsApp button to discuss an outfit
Designs: Photos of your work grouped as suits, lehengas, blouses and kids' wear, with a starting price for each kind
Bridal: Bridal lehengas and family outfits, how many trials there are and how many weeks before the wedding to start
Stitching and charges: Charges for stitching with the customer's own fabric, lining, padding and handwork, and the usual number of days
Contact: Studio address, landmark, visiting hours or appointment note, phone, WhatsApp and a Google Maps button

Sample words for your home page

Chikankari suits and bridal wear, designed in Aliganj, Lucknow

Ready designer pieces and stitching to your measurements. Wedding orders taken 6 to 8 weeks ahead. Visits by appointment, 11 AM to 7 PM.

Noor Designer Studio started in 2012 with hand chikankari suits made by local karigars. Today we design bridal lehengas, party gowns and blouses too, with two trials for every stitched outfit. Send us a picture of what you have in mind on WhatsApp.

Use these as a starting point and write them in your own words: AppCub can rewrite them for you in the chat.

How to make it with AppCub, step by step

Decide the pages. Most boutique websites need these pages: Home, Designs, Bridal, Stitching and charges, Contact.
Describe it to AppCub. Paste the request below, with your own name, address, prices and timings.
Check the plan. AppCub lists the pages and what goes on each. Ask for changes until it is right; seeing the plan is free.
Add your details and photos. Replace every sample with your real details, attach your own photos, and check each page on the phone and computer preview.
Publish and share. Choose your address (your-name.sites.appcub.ai), put the website live and share the link on WhatsApp.

Copy this request, change the details to match your boutique, and paste it into AppCub:

Make a website for my boutique, Noor Designer Studio in Aliganj, Lucknow. Pages: home, designs, bridal, stitching and charges, contact. We make hand chikankari suits from ₹2,500, bridal lehengas from ₹35,000, designer blouses with stitching from ₹800, and party gowns. Customers can bring their own fabric. Two trials for each stitched outfit; normal orders take 10 to 12 days, wedding orders 6 to 8 weeks. Visits by appointment, Monday to Saturday, 11 AM to 7 PM. WhatsApp 98XXXXXXXX. Soft pink and gold colours, elegant look.

Tips for a boutique website

Photograph finished outfits on a mannequin or, with her permission, on the customer at the final trial; close-ups of the handwork matter as much as the full look.
Say how many weeks ahead brides should come in. It saves a lot of last-minute calls in the wedding months.
Give stitching charges as starting prices and list the extras separately: lining, padding, tassels, latkans, handwork.
If you see customers only by appointment, write it on every page so nobody arrives while you are at the market.
Show only designs you have made yourself; customers will bring screenshots, and your own work is what they are coming for.
Create a free Google Business Profile with the same photos and the studio's exact location.

What it costs

Describing your website and seeing AppCub’s plan for it is free.
Making it and changing it in chat uses credits for the work done: start with the 2-day trial for ₹99 (150 credits) or the one-time App Pack for ₹499 (200 credits, no autopay). Starter is ₹1,599 a month for 700 credits.
Publishing is free for an account that has paid AppCub once, at your-name.sites.appcub.ai.
Work that fails or is rolled back costs no credits.

See all plans

Good to know

The website shows your designs and charges, but customers can't place a stitching order, give measurements or pay an advance on it. They talk to you on WhatsApp or visit; to keep track of orders, measurements and trial dates, a boutique app is the better fit.
The pages are written in English. You can talk to AppCub in English, Hindi or Hinglish.
A website has no forms, bookings, payments or logins: visitors reach you on WhatsApp, by phone or on Google Maps.
Every page carries a small “Made with AppCub” badge and a “Report this site” link.

Questions

Should a boutique website show prices?

Show starting prices for each kind of outfit and stitching, and say that the final price depends on fabric and handwork. Brides especially like to know the range before they visit.

Can customers send measurements through the website?

No, the website has no forms. They can send measurements or a reference photo on WhatsApp from any page, or have them taken at the studio.

How do I show a design that a customer wants copied?

Show only outfits you have made yourself. A customer can share her reference picture on WhatsApp, and you discuss it there.

Can I run a boutique from home and still have a website?

Yes. Give the area and a landmark, write that visits are by appointment, and add the Google Maps button only if you are happy to share the exact location.

Can the website have a separate page for bridal wear?

Yes. An AppCub website has 4 to 6 pages, and many boutiques give bridal its own page because brides look for it first.

Will brides find my boutique on Google?

The pages are written so Google can read your area and what you make, such as bridal lehengas in Lucknow. Where they show up is Google's decision; a Google Business Profile with photos helps on Maps.

Make your boutique website

Seeing the plan is free. Building starts with a 2-day trial for ₹99.

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