How to make a website for a handicraft business

People who buy crafts want to see the piece up close, know its size and price, and understand who made it and how. Shops and companies ordering return gifts want to know your minimum quantity and how long it takes. A small website shows your work and the process, and sends both kinds of buyers to your WhatsApp.

Updated 2026-11-09

What people look for on a handicraft business website

Close, clear photos of each piece, with its size, colours available and price
The craft itself: the material, the steps and how long a piece takes
Who makes the work: the family or the artisans in your workshop
Bulk and gifting orders: minimum quantity, name printing or custom colours, days needed
How you pack fragile pieces and how you send them to other cities
Whether buyers can visit the workshop, and when
Care instructions, such as not putting a piece in a dishwasher

The pages your website needs

Home: Your craft in one line, a few strong photos of your work, and a WhatsApp button to ask about a piece
Products: Each item with photos, size, colours, price, and whether it is in stock or made to order
Our craft: How a piece is made, step by step with photos from your workshop, and who makes it
Bulk and gifting: Wedding return gifts, corporate gifts and orders from shops: minimum quantity and lead time
Contact: Workshop address, visiting hours, WhatsApp and phone, a Google Maps button and how you ship

Sample words for your home page

Blue pottery made in our workshop in Sanganer, Jaipur

Plates, mugs, door knobs and tiles in cobalt blue and turquoise. Ask about a piece or a gifting order on WhatsApp.

Neel Kala Pottery is a family workshop started by Ramesh Prajapat in 2001. Today five artisans shape, paint and fire every piece here in Sanganer. No two pieces are exactly alike, because each is painted by one of us.

Use these as a starting point and write them in your own words: AppCub can rewrite them for you in the chat.

How to make it with AppCub, step by step

Decide the pages. Most handicraft business websites need these pages: Home, Products, Our craft, Bulk and gifting, Contact.
Describe it to AppCub. Paste the request below, with your own name, address, prices and timings.
Check the plan. AppCub lists the pages and what goes on each. Ask for changes until it is right; seeing the plan is free.
Add your details and photos. Replace every sample with your real details, attach your own photos, and check each page on the phone and computer preview.
Publish and share. Choose your address (your-name.sites.appcub.ai), put the website live and share the link on WhatsApp.

Copy this request, change the details to match your handicraft business, and paste it into AppCub:

Make a website for Neel Kala Pottery, a family blue pottery workshop in Sanganer, Jaipur, started in 2001. Pages: home, products, our craft, bulk and gifting, and contact. Products: 8-inch plate ₹650, mug ₹350, set of 6 door knobs ₹480, 6-inch tile ₹220, flower vase from ₹900. Our craft: shaping, painting by hand, firing in our kiln; five artisans. Gifting: minimum 50 pieces, 15 days. We pack each piece in bubble wrap and send by courier; buyer pays courier charges. Visits 10 AM to 6 PM, Sunday closed. WhatsApp 98XXXXXXXX. Blue and white colours.

Tips for a handicraft business website

Photograph every piece on a plain background with a coin or hand for scale; size is the question you will hear most.
Use words like 'handmade', 'hand-painted', 'natural dyes' or 'eco-friendly' only if they are true for how you make that piece.
Mark which items are in stock and which are made to order, with the days needed.
Add a short YouTube video of the work in your workshop if you have one; the page can show it.
Put the same photos and the website link on your Google Business Profile, which is free, so visitors find the workshop.

What it costs

Describing your website and seeing AppCub’s plan for it is free.
Making it and changing it in chat uses credits for the work done: start with the 2-day trial for ₹99 (150 credits) or the one-time App Pack for ₹499 (200 credits, no autopay). Starter is ₹1,599 a month for 700 credits.
Publishing is free for an account that has paid AppCub once, at your-name.sites.appcub.ai.
Work that fails or is rolled back costs no credits.

See all plans

Good to know

Buyers can't add pieces to a cart or pay on the website; they ask on WhatsApp and you share the payment details. For tracking orders, artisan work and stock for exhibitions, a handicraft app suits better.
The pages are written in English. You can talk to AppCub in English, Hindi or Hinglish.
A website has no forms, bookings, payments or logins: visitors reach you on WhatsApp, by phone or on Google Maps.
Every page carries a small “Made with AppCub” badge and a “Report this site” link.

Questions

Can people buy my handicrafts directly on the website?

No. The website has no cart or payment; buyers tap WhatsApp, ask about a piece, and you agree on payment and shipping.

Should I write that my products are handmade?

Only if they really are made by hand, and say which steps. Buyers and shops value an honest description over a big claim.

How many products should the website show?

Your main pieces, grouped by type, with clear photos and sizes. For a big range, show a few of each type and invite buyers to ask for more.

Can shops and exporters see wholesale rates on the website?

You can write that wholesale rates are given on request, and keep the actual rates for WhatsApp, since they depend on quantity.

Can I show my workshop on the website?

Yes. An 'our craft' page with photos or a YouTube video of your artisans at work shows buyers how each piece is made.

Can I say I ship across India?

Yes, if you do. Say how you pack fragile pieces, how you send parcels and who pays the charges.

Make your handicraft business website

Seeing the plan is free. Building starts with a 2-day trial for ₹99.

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