How to make a website for an optical shop

Before walking into an optical shop, people want to know three things: what frames cost, what the lens options are (anti-glare, blue-cut, progressive), and whether they can get their eyes tested there. A small website with your price ranges and photos answers that and sends them to your WhatsApp.

Updated 2026-11-09

What people look for on an optical shop website

• Frame price ranges for adults and children, and the frame styles you stock: full rim, half rim, rimless, kids' frames
• Lens options in plain words: single vision, bifocal, progressive, anti-glare, blue-cut, photochromic, with starting prices
• Whether you do eye tests in the shop, who does them, and the timings
• Contact lenses and solutions you keep, and whether first-time users are shown how to wear them
• How many days glasses take to be ready, and whether simple single-vision glasses can be ready the same day
• Sunglasses, including power sunglasses
• Repairs: nose pads, screws, frame tightening, and whether you fit lenses in a frame the customer brings

The pages your website needs

• Home: What the shop sells, eye test timings, frame and lens starting prices, and a WhatsApp button
• Frames and sunglasses: Frame styles and price ranges for adults and kids, with photos of the display, plus sunglasses
• Lenses and contact lenses: Each lens type explained in one line with a starting price, and the contact lenses you keep
• Eye test and repairs: Eye test timings, who does it and what it costs, how long glasses take, and small repairs
• Contact: Address, landmark, timings, weekly off, phone, WhatsApp and a Google Maps button

Sample words for your home page

Use these as a starting point and write them in your own words: AppCub can rewrite them for you in the chat.

How to make it with AppCub, step by step

1. Decide the pages. Most optical shop websites need these pages: Home, Frames and sunglasses, Lenses and contact lenses, Eye test and repairs, Contact.
2. Describe it to AppCub. Paste the request below, with your own name, address, prices and timings.
3. Check the plan. AppCub lists the pages and what goes on each. Ask for changes until it is right; seeing the plan is free.
4. Add your details and photos. Replace every sample with your real details, attach your own photos, and check each page on the phone and computer preview.
5. Publish and share. Choose your address (your-name.sites.appcub.ai), put the website live and share the link on WhatsApp.

Copy this request, change the details to match your optical shop, and paste it into AppCub:

Tips for an optical shop website

• Give price ranges, not single prices: 'frames from ₹600 to ₹4,000' tells people you have something for their budget.
• Photograph your own frame display in good light; a wall of real frames says more than catalogue pictures.
• Explain lens types in one plain line each. Many customers don't know what progressive or photochromic means.
• Describe what the shop does, not what glasses will do for someone's eyes. Say who does the eye test and their qualification, and suggest seeing an eye doctor for eye problems.
• Don't use the names or logos of frame or lens brands unless you are an authorised seller and allowed to use them.
• Add the shop to Google Maps with a free Google Business Profile and keep the weekly off the same everywhere.

What it costs

• Describing your website and seeing AppCub’s plan for it is free.
• Making it and changing it in chat uses credits for the work done: start with the 2-day trial for ₹99 (150 credits) or the one-time App Pack for ₹499 (200 credits, no autopay). Starter is ₹1,599 a month for 700 credits.
• Publishing is free for an account that has paid AppCub once, at your-name.sites.appcub.ai.
• Work that fails or is rolled back costs no credits.

See all plans

Good to know

• Customers can't try frames virtually, upload a prescription or pay on the website; they send their prescription on WhatsApp or visit. To track orders, lens fitting and ready-for-pickup messages, an app for the shop is the better fit.
• The pages are written in English. You can talk to AppCub in English, Hindi or Hinglish.
• A website has no forms, bookings, payments or logins: visitors reach you on WhatsApp, by phone or on Google Maps.
• Every page carries a small “Made with AppCub” badge and a “Report this site” link.

Questions

Should an optical shop website show frame prices?

Yes, as ranges. Starting prices for frames and each lens type help people decide to visit, and the final price is told after they choose.

Can customers send their prescription through the website?

There's a WhatsApp button on every page; they tap it and send a photo of the prescription in the chat. The website itself has no upload form.

Can I mention that we do eye tests?

Yes. Say who does the test, their qualification, the timings and the fee. Keep it to the facts and don't make claims about curing eye problems.

Can the website show every frame we stock?

An AppCub website has 4 to 6 pages, so show styles and price ranges with photos of the display rather than every frame.

Can I add a page for contact lenses?

Yes, as part of the lenses page or its own page. List the types you keep and whether you show first-time users how to wear them.

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