How to add customer reviews to your website

Reviews on a website work only when they are real. Show a few customers' own words, with their permission, and link to the Google reviews on your Business Profile, where people can read all of them. Never write reviews yourself: AppCub will not make up reviews or ratings for your site.

Updated 2026-11-09

Real reviews only

A made-up review is easy to spot: it is too polished, too general, and every one sounds the same. Customers who notice stop trusting everything else on the page, and Google's own policies do not allow fake reviews. AppCub will not write reviews, star ratings or testimonials for your website. Use your customers' own words, exactly as they wrote them, with their permission.

Where to get reviews

Your Google Business Profile: share its "ask for reviews" link with customers after a good visit
WhatsApp messages customers sent you to say thanks; ask if you can quote them
A short request after the job: "If you were happy, could you write two lines about us?"
Do not offer discounts or gifts in exchange for good reviews

How to show them

Three to six short reviews on the home page or a Reviews section; more is not better
The customer's words in quotes, with their first name and area or the service they took: "Priya, Malviya Nagar, bridal makeup"
Specific details over praise: "Fixed my AC the same evening and showed me the old part" says more than "Great service"
A clear link: "Read all our reviews on Google", pointing to your Business Profile
Keep them up to date; add new ones and remove very old ones

Professions with rules

Some professions have limits on testimonials. Advocates in India face strict limits on advertising: a lawyer's website should state facts and not show client testimonials; check the Bar Council's rules. Doctors, psychologists and counsellors should not show outcome claims or client stories without clear consent, and should follow their professional body's rules. For these, a link to your Google Business Profile, with no quotes on the website, is often the safer choice.

With AppCub

Paste the real reviews in the chat with the names as customers agreed, and say: "Add a Reviews section on the home page with these four reviews, exactly as written, and a button: Read all our reviews on Google" with your review link. AppCub uses only the words you give it. It does not add star ratings or reviews of its own.

Questions

Can AppCub write reviews for my website?

No. AppCub will not make up reviews, ratings or testimonials. Use real customers' words with their permission.

Can I show my Google reviews on my website?

You can quote a few with the customer's permission and link to your Google Business Profile so visitors read them all there.

Do I need permission to quote a customer?

Yes. Ask first, and ask how they want their name shown. Keep the reply on WhatsApp.

Should I show star ratings on my website?

Only real ones, and only where they come from. The safer way is a link to your Google reviews.

Can I edit a customer's review to make it sound better?

Fix only obvious typing mistakes, with their agreement. Do not change what they said.

Can a lawyer or doctor show testimonials?

Advocates in India generally should not; doctors should follow their professional body's rules. Check before you add any.

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