How to make a website for a chess academy

Parents looking for a chess academy want to know if their child is a beginner or ready for tournaments, who the coach is and how strong a player they are, and whether classes are at the academy or online. A website that sets out your levels, coaches and batch times lets them choose a level and message you for a demo.

Updated 2026-11-09

What people look for on a chess academy website

Levels: beginner (how pieces move), intermediate (tactics and openings), advanced (tournament preparation)
The coach's playing record and rating, and years of coaching children
Academy batches and online batches on video call, with days and timings
Batch size, and whether one-to-one coaching is available
Help with tournaments: which ones you guide students to and whether a coach goes along
Monthly fee by level, and one-to-one fee per hour
The age children usually start at

The pages your website needs

Home: Levels in one line each, academy and online batches, and a WhatsApp button to book a level check
Levels and syllabus: What each level covers, such as checkmate patterns, tactics, openings, endgames and game analysis, and how a child moves up
Coaches: Each coach's name, playing record, rating if they have one and years of coaching
Batches and fees: Academy and online batches by level with days, timings and fees, and one-to-one rates
Contact: Address, landmark, timings, phone, WhatsApp and a Google Maps button

Sample words for your home page

Chess coaching for children and adults in Velachery, Chennai

Beginner, intermediate and tournament batches at the academy and online. A short level check with a coach before you join.

Sixty Four Squares Chess Academy was started in 2017 by a rated player who has coached children for over ten years. Every student plays practice games each week and goes over them with a coach. WhatsApp us to fix a level check.

Use these as a starting point and write them in your own words: AppCub can rewrite them for you in the chat.

How to make it with AppCub, step by step

Decide the pages. Most chess academy websites need these pages: Home, Levels and syllabus, Coaches, Batches and fees, Contact.
Describe it to AppCub. Paste the request below, with your own name, address, prices and timings.
Check the plan. AppCub lists the pages and what goes on each. Ask for changes until it is right; seeing the plan is free.
Add your details and photos. Replace every sample with your real details, attach your own photos, and check each page on the phone and computer preview.
Publish and share. Choose your address (your-name.sites.appcub.ai), put the website live and share the link on WhatsApp.

Copy this request, change the details to match your chess academy, and paste it into AppCub:

Make a website for my chess academy, Sixty Four Squares Chess Academy, near the railway station, Velachery, Chennai. Pages: home, levels and syllabus, coaches, batches and fees, and contact. Levels: beginner, intermediate, advanced. Academy batches Tue, Thu, Sat 5 to 6:30 PM; online batches Mon, Wed, Fri 7 to 8 PM. Fees: beginner ₹1,500 a month, intermediate ₹2,000, advanced ₹3,000, one-to-one ₹800 an hour. Head coach: R. Vignesh, rated player, coaching since 2012. Batches of 12. WhatsApp 98XXXXXXXX. Black and white colours.

Tips for a chess academy website

State the coach's playing record and rating exactly; parents who know chess will check.
Don't promise a rating or a tournament win. Describe the syllabus and how often students play and review games.
Show students' names and tournament results only with parents' written permission.
Write clearly which batches are online and what the child needs at home (a laptop or tablet and a chess board).
Say how the level check works: a few games or positions with a coach, how long it takes and whether it is charged.
Add the academy to Google Maps with a free Google Business Profile and put the website link there.

What it costs

Describing your website and seeing AppCub’s plan for it is free.
Making it and changing it in chat uses credits for the work done: start with the 2-day trial for ₹99 (150 credits) or the one-time App Pack for ₹499 (200 credits, no autopay). Starter is ₹1,599 a month for 700 credits.
Publishing is free for an account that has paid AppCub once, at your-name.sites.appcub.ai.
Work that fails or is rolled back costs no credits.

See all plans

Good to know

Parents can't book a level check, enrol or pay on the website, and it can't host online classes or puzzles; they message or call you. To track each student's level, games, tournaments and fees, a chess academy app is the better fit.
The pages are written in English. You can talk to AppCub in English, Hindi or Hinglish.
A website has no forms, bookings, payments or logins: visitors reach you on WhatsApp, by phone or on Google Maps.
Every page carries a small “Made with AppCub” badge and a “Report this site” link.

Questions

What should a chess academy website say about the coach?

The coach's name, playing record, rating if they have one and years of coaching children. Keep it factual so parents can check it.

Can students play chess or solve puzzles on the website?

No. An AppCub website shows information and contact buttons. Puzzles and games are played on your chosen chess site or on a board.

Should I list online and academy batches separately?

Yes, on the batches and fees page, with days, timings, level and fee for each, so parents abroad or far away find online batches quickly.

Can I show my students' tournament results?

Yes, with their parents' written permission. Keep it as a short factual list; don't present it as what every student will achieve.

Should I explain the levels on the website?

Yes. A short syllabus per level helps parents tell you where their child is, which makes the first call easier.

Make your chess academy website

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