How to make a website for a jewellery shop
Families buying jewellery, especially for a wedding, look at designs on their phones for weeks before they visit a shop. They want to see the kind of work you do, understand how the price is worked out, and know whether old gold can be exchanged. A website with your own design photos answers that and sends them to WhatsApp for today's rate.
Updated 2026-11-09
What people look for on a jewellery shop website
- Photos of your own designs: bridal sets, necklaces, bangles, earrings, chains, rings and silver items
- How the price is made up: weight, the day's rate and making charges
- A WhatsApp button to ask today's gold or silver rate, since it changes every day
- Old gold exchange: how you check it and how the value is worked out
- Made-to-order designs: whether you make a piece from a photo and roughly how long it takes
- Hallmark details for pieces that carry them
- Repairs, polishing and resizing at the shop
- Timings, parking, and whether families can sit and see bridal sets by appointment
The pages your website needs
- Home: The kind of jewellery you make and sell, a few design photos, and a WhatsApp button to ask today's rate
- Designs: Bridal, daily wear, silver and men's pieces, grouped with your own photos and approximate weight ranges
- Bridal and custom orders: How a bridal visit works, made-to-order pieces from a photo or sketch, and usual making time
- Old gold and repairs: How old gold exchange works at your shop, and repairs, polishing and resizing
- Contact: Address, landmark, parking, timings, phone, WhatsApp and a Google Maps button
Sample words for your home page
Bridal and daily-wear jewellery in Johari Bazaar, Jaipur
Gold and silver designs made in our own workshop. Ask today's rate on WhatsApp. Open 11 AM to 8:30 PM, Sunday closed.
Soni Jewellers is a family shop in Johari Bazaar, now in its third generation. We explain the weight, the day's rate and the making charges on every bill before you pay. Bring a photo of a design you like and our karigars will tell you if they can make it.
Use these as a starting point and write them in your own words: AppCub can rewrite them for you in the chat.
How to make it with AppCub, step by step
- Decide the pages. Most jewellery shop websites need these pages: Home, Designs, Bridal and custom orders, Old gold and repairs, Contact.
- Describe it to AppCub. Paste the request below, with your own name, address, prices and timings.
- Check the plan. AppCub lists the pages and what goes on each. Ask for changes until it is right; seeing the plan is free.
- Add your details and photos. Replace every sample with your real details, attach your own photos, and check each page on the phone and computer preview.
- Publish and share. Choose your address (your-name.sites.appcub.ai), put the website live and share the link on WhatsApp.
Copy this request, change the details to match your jewellery shop, and paste it into AppCub:
Make a website for my jewellery shop, Soni Jewellers, in Johari Bazaar, Jaipur, near the old temple gate. Pages: home, designs, bridal and custom orders, old gold and repairs, contact. We sell gold and silver jewellery: bridal sets, necklaces, bangles, earrings, chains, rings and silver anklets and puja items. Custom designs from a photo in 2 to 3 weeks. Old gold exchange at the counter. Repairs and polishing. Show a 'today's rate on WhatsApp' button, no rate on the page. Open 11 AM to 8:30 PM, Sunday closed. WhatsApp 98XXXXXXXX. Maroon and gold colours.
Tips for a jewellery shop website
- Don't put a gold or silver rate on the website; it changes daily. Put a 'today's rate on WhatsApp' button instead.
- Photograph your own pieces on a plain dark cloth in daylight; buyers trust real photos of your work.
- Show hallmark details for pieces that carry them, and don't describe purity beyond what the piece is marked with.
- Explain making charges in plain words, so the bill doesn't surprise anyone at the counter.
- Give weight ranges, like 'necklaces from about 20 g', rather than prices that go out of date.
- Add the shop to Google Maps with a free Google Business Profile, with your Sunday and festival timings.
What it costs
- Describing your website and seeing AppCub’s plan for it is free.
- Making it and changing it in chat uses credits for the work done: start with the 2-day trial for ₹99 (150 credits) or the one-time App Pack for ₹499 (200 credits, no autopay). Starter is ₹1,599 a month for 700 credits.
- Publishing is free for an account that has paid AppCub once, at your-name.sites.appcub.ai.
- Work that fails or is rolled back costs no credits.
Good to know
- The website shows your designs and how pricing works, but it can't show a live rate, sell jewellery or take an advance. Buyers message you or visit; for custom orders, karigar work and repairs on record, a jewellery shop app is the better fit.
- The pages are written in English. You can talk to AppCub in English, Hindi or Hinglish.
- A website has no forms, bookings, payments or logins: visitors reach you on WhatsApp, by phone or on Google Maps.
- Every page carries a small “Made with AppCub” badge and a “Report this site” link.
Questions
Can my jewellery website show today's gold rate?
No. The website doesn't update itself with rates. Put a WhatsApp button for today's rate, and you reply with the rate you are selling at.
Should I show prices of each design?
Give approximate weights instead. The price depends on the day's rate, the final weight and the making charges, so a fixed price would soon be wrong.
What should I say about purity and hallmarks?
Show hallmark details only for pieces that carry them, and don't claim more than the piece is marked with.
Can customers buy jewellery on the website?
No. The website has no cart or payment. Customers ask about a design on WhatsApp or visit the shop.
How many design photos can the website have?
A designs page can hold a good set of photos grouped by type. Choose your clearest pieces; you can change them in the chat when new designs arrive.
Is it safe to show my shop's address and photos online?
Your address and timings are already public on your board. Show designs and the counter, not the safe or back areas.
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Make your jewellery shop website
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